We're building the future of
Early Careers
Our Story
Begin was founded on a simple observation: the graduate & internship hiring process is broken. Talented students struggle to stand out in a sea of applicants, while employers spend countless hours reviewing resumes that tell them little about whether a candidate will actually thrive in their culture.
We knew there had to be a better way. A way that goes beyond grades and bullet points to understand who people really are—their motivations, their personality, their potential. A way that makes the hiring process more human, more transparent, and more effective for everyone involved.
Today, Begin uses personality assessments, skills testing, and intelligent matching to create connections that last. We help students showcase their authentic selves and help employers find people who will genuinely succeed in their organizations.
We’re just getting started, but our vision is clear: to become the platform where every student begins their career journey and every employer finds their next great team member.
Our Values
The principles that guide everything we do
People First
Every decision we make starts with one question: How does this help students and employers succeed?
Quality Matches
Move Fast
The job market moves quickly. Our platform helps you make decisions faster with better information.
Trust & Privacy
Continuous Learning
Mutual Growth
When employees succeed, employers succeed. We create win-win outcomes for everyone on our platform.
Meet the Team
Katie Yapp
Founder
With over 15 years of recruitment experience within the professional services sector, Katie has built a deep understanding of how talent connects with opportunity. After running her own recruitment company, she saw firsthand the challenges and inefficiencies of traditional per-hire fees—especially with entry level talent, where skill matching is impossible. Driven to create a fairer, more accessible approach for both employers and candidates, Katie founded The Begin App to redefine how early careers hiring works, making the process simpler, smarter, and more beneficial for everyone involved.
Kerri Jones
Head of Sales & Partnerships
Henry Jones
CTO
With over 15 years of experience in web and software development, Henry has built a reputation for creating intuitive, high-performing digital products. After founding and running his own company, he developed a deep understanding of what it takes to deliver exceptional user experiences at scale. Known for his meticulous attention to detail and ability to balance aesthetics with functionality, Henry ensures every aspect of the Begin platform is fast, reliable, and seamless. As CTO, he’s focused on building infrastructure that supports growth while maintaining the quality and performance users expect.
Jade Bridges
College Partner
With over a decade of experience working directly with customers across multiple sectors, Jade has built a career on creating positive experiences and ensuring people feel valued and supported. Known for her approachable and solution-focused style, Jade excels at building relationships and turning first impressions into lasting partnerships. Now leading student events and onboarding initiatives, she brings a passion for helping the next generation take their first career steps and ensuring every participant feels engaged, informed, and inspired.
Ryleigh Jefferson
Account Manager
With over five years of sales experience, Ryleigh has built a strong reputation for understanding clients’ needs and creating tailored solutions that deliver results. Passionate about people and partnerships, Ryleigh combines commercial focus with a genuine commitment to customer success. As Sales Executive, she will be leading client engagement and expanding our presence across the Southeast region, helping employers connect with top university talent through the The Begin App’s platform.